Email. P&G bought the now 118-year-old Gillette in 2005 for $57 billion, in what was the largest acquisition in the company’s history. Gillette’s new ad will trash its sales and be the year’s worst marketing move. Hint, don’t hire a lesbian social justice warrior with a chip on her shoulder, to make an ad, to sell products to men. Gillette says it doesn’t mind sparking a discussion. Gillette’s toxic masculinity ad will go down as the worst customer relations move in the history of marketing. Gillette’s ad plays on the feeling that men right now want to be better, but don’t necessarily know how. Gillette Shave Club.
Promoting Gillette’s top-of-the-line Atra razor, the 60-second spot portrayed variations on a single theme: a white man scoring, whether at the office, on an athletic field or with a woman. Since it debuted Monday, Jan. 14, 2019, the online-only ad has garnered millions of views on … Yesterday Gillette decided to use its authority as “The Best a Man Can Get” to school men in the art of proper post-#MeToo behavior. Gillette’s purpose-driven attempt to revitalise its slogan, ‘The best a man can get’, isn’t just a waste of ad budget but an expensive exercise in destroying its dominant market share. In an ad brimming with PC condescension, the shaving company held men in general accountable for the existence of “toxic masculinity.” In short, many people are not happy about it. BBC reported that Gillette is currently receiving major backlash Gillette's newest advertisement isn't about shaving, or beards or personal hygiene. Late last year, Gillette sued Dollar Shave Club over a patent, no doubt seeing a threat in the insurgent. Back in 1989, Gillette made a big impression on consumers with a Super Bowl ad using the tagline “The Best a Man Can Get.” For 30 years, the … More. Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand ... Reddit. Sales of appliances — mostly electric shavers — continued to be a bright spot, with sales up by a double-digit percentage. Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with their young children.