Jimmy Choo Owner JAB Puts Luxury Shoe Brands Up For Sale. Luxembourg-based conglomerate JAB, which owns more than … Jimmy Choo, the brand is named after its co-founder, designer Datuk Jimmy Choo Yeang Keat, who was born on November 15, 1948. Comment By Bloomberg April 24, 2017 07:21 JAB has expanded a push into non-luxury areas focusing on its growing food and coffee operations, while seeking to benefit from a rebound in sales of luxury footwear and accessories. Jimmy Choo has been put up for sale as its owner looks to get out of the luxury business — and deeper into the coffee business. Tamara Mellon saw an opportunity when she saw promise in a Malaysian shoemaker named Jimmy Choo. Jimmy Choo label The Beginnings Unlike the luxury associated with the label now, the co-founder of this brand came from very humble beginnings. Bull terrier Jimmy Choo turned owner's life around by SUE MANNING The Associated Press | February 2, 2016 at 2:33 a.m. What is the history of Jimmy Choo? Share. Founded in London in 1996, Jimmy Choo is an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. On Monday, the luxury shoe brand Jimmy Choo, in which JAB owns a 67.6 percent stake, announced that it was putting itself up for sale.JAB acquired the … A pioneer in the art of celebrity dressing, Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand. Datuk Jimmy Choo Yeang Keat PJN DIMP DSPN OBE (born 15 November 1948) is a Malaysian fashion designer of Chinese descent based in the United Kingdom.He is best known for co-founding Jimmy Choo Ltd, which became known for its handmade women's shoes.