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Nixon’s positive ads used documentary techniques to give voters a glimpse inside the White House, with scenes of Nixon at state dinners, … U.S. presidential election of 1972, American presidential election held on November 7, 1972, in which Republican President Richard Nixon was elected to a second term, defeating Democratic candidate George McGovern in one of the largest landslides in U.S. history. What Democrats Still Don’t Get About George McGovern The party took all the wrong lessons from his landslide loss to Richard Nixon in '72. McGovern was viewed as a left-wing pacifist weenie — seldom a winning image in American national politics. Nixon won in an epic landslide. 1972 Elections McGovern vs Nixon President Nixon was renominated, with only token opposition, at the Republican convention in Miami Beach. Richard Nixon stated in his acceptance speech: "It has become fashionable in recent years to point out what is wrong with the American system.
He was the incumbent, and viewed as a pragmatic centrist, if oily. His ad campaign was a two-pronged attack depicting Nixon as a successful world leader and McGovern as a reckless liberal. It was 1972, George McGovern vs. Richard Nixon.

The fate — and as it turned out, the weight — of the nation hung in the balance.